About Agitative

Our Mission

Agitative exists to democratize access to professional-grade campaign planning tools for activists, organizers, and movement builders. We believe that effective activism requires not just passion and commitment, but also strategic planning, realistic goal-setting, and data-informed decision-making. However, access to campaign planning tools and strategic expertise has traditionally been limited to well-funded organizations with professional campaign staff.

We're changing that by providing free, high-quality tools that help anyone plan more effective campaigns. Whether you're a seasoned organizer leading a coalition or a first-time activist planning your first petition drive, our tools give you the same strategic planning capabilities that professional campaigns use—without the cost, complexity, or learning curve.

Our mission is grounded in the belief that movements are strongest when organizers can focus their energy on mobilizing people and building power rather than struggling with campaign math and planning logistics. We handle the calculations and projections so you can focus on what matters most: bringing people together to create change.

Beyond just providing tools, we're building an ecosystem of resources that educate activists about campaign strategy, help organizers avoid common planning mistakes, and empower movements to set realistic, achievable goals that build momentum rather than creating discouragement. Every tool comes with comprehensive educational content that not only shows you how to use the calculator but teaches you the strategic thinking behind effective campaign planning.

What Makes Us Different

Built by Activists, For Activists

We're not a tech company trying to monetize activism. We're activists and organizers who've spent years in the trenches of movement building and understand the real challenges you face. Our tools are designed based on real campaign experience, not abstract theories. We know what information activists actually need, what mistakes are easy to make, and what calculations are most valuable for planning effective campaigns.

Every feature, every calculation method, and every piece of educational content reflects practical lessons learned from real campaigns—both successes and failures. We've been the organizers staring at follower counts wondering if we have enough reach for our petition target. We've been the volunteers trying to figure out how many donors we need to hit our fundraising goal. We've been the campaigners trying to decide if our timeline is realistic. We built the tools we wished we had.

Accuracy and Reliability First

Our tools use tested formulas based on real campaign data and industry standards. We don't inflate projections to make you feel good—we give you realistic estimates that help you make sound strategic decisions. Every calculation is thoroughly tested with multiple scenarios, edge cases, and real-world data to ensure accuracy. We provide honest projections even when the truth might be discouraging, because making decisions based on unrealistic expectations wastes resources and demoralizes teams.

We regularly update our tools based on emerging campaign data, user feedback, and evolving best practices in digital organizing. When we make changes to formulas or methodologies, we document why and ensure improvements are based on evidence rather than guesswork.

Education, Not Just Calculation

We believe tools are most valuable when users understand the strategy and reasoning behind the numbers. That's why every tool includes comprehensive educational content—typically over 2,000 words—explaining not just how to use the calculator but why these metrics matter, how to interpret results, common mistakes to avoid, and strategies for improvement.

Our goal isn't just to give you a number—it's to help you become a more strategic, effective organizer. We want you to understand campaign dynamics well enough that eventually you might not even need the calculators because you've internalized the strategic thinking.

Privacy and Security Conscious

We understand that privacy is fundamental to activism. Many organizers work in hostile environments where surveillance is a real threat. That's why our tools process all your campaign data in your browser—nothing you enter is transmitted to our servers or stored in any database. Your campaign metrics, strategy data, and planning information remain completely private and under your control.

We collect only minimal analytics to improve our tools and never sell or share your information with third parties for commercial purposes. We're funded by advertising, not by monetizing your data. See our comprehensive Privacy Policy for full details on our practices.

Always Free, Always Accessible

Effective organizing tools shouldn't be locked behind paywalls. Our core tools are completely free with no registration required, no hidden fees, and no premium tiers. We don't believe in creating artificial scarcity of tools that could help movements succeed. If you can access the internet, you can access our tools.

We fund our work through non-intrusive advertising rather than charging users. This means our tools remain accessible to unfunded grassroots groups, volunteer organizers, and activists in under-resourced communities. We believe everyone deserves access to professional campaign planning capabilities, regardless of their budget.

Our Tools

We've developed six comprehensive campaign planning tools, each focused on solving a specific strategic challenge activists face:

Who We Serve

Our tools are designed for anyone involved in advocacy, organizing, or movement building:

• Grassroots Organizers: Working in communities to build power and create local change on issues affecting their neighborhoods.
• Campaign Managers: Leading advocacy campaigns for nonprofits, issue organizations, or political causes who need strategic planning tools.
• First-Time Activists: Just getting started in organizing and needing guidance on how to plan effective campaigns without previous experience.
• Coalition Leaders: Coordinating multi-organization campaigns and needing tools to plan complex mobilization efforts.
• Student Organizers: Building movements on campus and needing professional tools despite limited resources.
• Social Movement Organizations: Established groups looking to make their campaign planning more data-informed and strategic.
• Digital Organizers: Focusing on online mobilization and needing tools specific to digital campaign metrics.
• Nonprofit Communicators: Managing outreach for advocacy organizations and needing to set realistic communication goals.

Regardless of your experience level, cause, or organizational structure, our tools help you plan more strategically and set goals you can actually achieve.

Our Commitment to the Movement

We're committed to supporting effective activism through:

• Continuous Improvement: Regularly updating our tools based on user feedback, emerging research, and evolving campaign practices.
• Free Education: Creating comprehensive guides, blog posts, and resources that help activists become more strategic organizers.
• Responsive Support: Providing helpful responses to questions and actively listening to what features and improvements organizers need most.
• Accessible Design: Ensuring our tools work well on all devices, load quickly, and are usable by people with disabilities.
• Open Communication: Being transparent about how our tools work, what data we collect, and how we fund our operations.
• Community Feedback: Building features based on what real organizers tell us they need rather than what we think would be cool.

Get Involved

Agitative is stronger with community input and participation. Here's how you can get involved:

• Use Our Tools: The best way to support us is to use our tools in your campaigns and share them with other organizers.
• Provide Feedback: Tell us what works, what doesn't, what's confusing, and what features you wish existed. User feedback directly shapes our development priorities.
• Share Your Experience: If our tools helped your campaign succeed, let us know! Success stories help us demonstrate impact and attract support.
• Spread the Word: Share our tools with other activists, post about them on social media, or mention them in activist spaces you're part of.
• Report Issues: If you find bugs, calculation errors, or accessibility problems, please report them so we can fix them quickly.
• Suggest Improvements: Have ideas for new tools, better calculations, or additional features? We want to hear them.

You can reach us through our contact form or by emailing contact@agitative.com.

Looking Forward

We're constantly working to expand and improve our toolkit. Upcoming developments include:

• Additional campaign planning tools based on community requests
• More comprehensive guides and educational resources
• Case studies of successful campaigns using strategic planning principles
• Integration capabilities for organizers using CRM and organizing platforms
• Mobile app versions for on-the-go campaign planning
• Community forums for organizers to share strategies and learn from each other

Our development roadmap is guided by what organizers tell us they need. We're building for you, so your input directly shapes what we create next.

Thank You

Thank you for using Agitative. Whether you're planning your first petition or your hundredth campaign, we're honored to support your work. Every campaign planned with our tools is a campaign aimed at making the world better, and we're proud to play a small part in that process.

Keep organizing, keep building movements, and keep fighting for what matters. We're here to help you do it more strategically and effectively.

In solidarity,
The Agitative Team